TY - JOUR AU - Marino, Gabriele PY - 1970/01/01 Y2 - 2024/03/28 TI - La gente, gli arcobaleni e Salvini. Internet meme, viralità e politica italiana / People, rainbows and Salvini. Internet memes, online virality and Italian politics JF - Rivista Italiana di Filosofia del Linguaggio JA - RIFL VL - 13 IS - 2 SE - Articles DO - 10.4396/12201905 UR - http://rifl.unical.it/index.php/rifl/article/view/549 SP - AB - The paper discusses the relations between political communication and online memetic communication, with particular reference to the Italian context. After a brief state of the art of the literature in point, and the synthetic presentation of a semiotic approach to viral phenomena and Internet memes, three main case studies are reviewed: the Italian Facebook page Siamo la gente, il potere ci temono (translatable with the broken English “We are the people, the power are afraid of us”; created in 2012), a mimetic satire linking Beppe Grillo’s Five Star Movement, conspiracy theories, and grammatical incorrectness; the spread of “rainbow profiles” over the Italian Facebook to celebrate the marriage equality sanctioned in the United States (June 27th 2015); Matteo Salvini’s “selfie” taken at the funeral of the victims of the Morandi bridge collapsed in Genoa (August 18th 2018). ER -